Boom America
7
Boom America – S1 E07 – The Insect Expert Does Grassroots Marketing
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Kevin Harrington and Toli Cefail meet with the team at Advanced Vitality to explore the cutting edge of preventative healthcare. With over 60% of Americans facing accelerated cellular aging, the company is looking to scale fast—and needs the right strategy to do it. Next, Cindy from Scout & Zoe’s joins the conversation to share how her insect-based dog treats are creating buzz in the pet industry. Her clever and down-to-earth grassroots marketing approach (pun intended) is changing the game for alternative protein sources. Finally, Kevin and Toli sit down with leaders from Hammer Haag Steel and Zenith Trek to dive into the challenges and opportunities of building complex, large-scale equipment and structures.
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